BACKSTORY CONSULTING SOCIAL DESIGN

In her own words, Callia Hargrove launched Backstory Consulting as a ‘direct response to 2020’s racial and cultural reckonings’ which inspired her to explore how she could be doing more to help diversify the world around her. Creating sustainable impact has been a constant throughout her career and serves as the foundation on which Backstory was built.’

Together with Nia Porter, their client list boasts Conde Nast, Nike, Levi’s, Houghton Mifflin Harcourt, just to name a few.
I’m honored to call both of these women my friends. They approached me to create a suite of Instagram assets to showcase
case studies, amplify creatives, do thought sharing and more.

Per the brand’s request, I focused on using a neutral palette, negative space, organic shapes, naturalistic textures, hand-drawn and collaged elements. I also researched and collected archival imagery and free-use images into an asset library for the team to use to support the editorial.